Belleza Lingerie & Dresses
Dnepr, Ukraine
established 2014
sale area 140 m2/1506.947ft²
Number of locations 1
BRAND OFFERING CATEGORY Multibrand
price offering Mid-Range, Premium
store mood Contemporary / Design
boutique description
Belleza's store story all started in 2010 with the birth of shop owner Elena Efimova’s second child.
Following the arrival of her new baby, Elena felt herself reborn, empowered, and an example of wisdom and the origin of beauty. This gave rise to a desire to remind other women of their true nature while offering them an opportunity to relax, to be heard and to forget about their daily routines and responsibilities. On May 1, 2014, Belleza Lingerie & Dresses store opened; it is a continuation and expansion on the philosophy of the perfume and cosmetic boutique, which is under the same ownership, and encourages women to embrace their true selves. Design studio Svoya were enlisted to create a harmonious interior scheme to suit both the male and female clientele. They’ve employed rough wooden elements, brickwork, cold and dark colors with subtle lighting. Soft textiles in pastel shades, padded stools, sofas, rugs, candles, and thick curtains also help establish a comfortable ambience. The diverse range includes beachwear, ready-to-wear, lingerie, legwear, accessories and jewellry from over 30 well-known European brands. Every so often the store even organizes fashion shows to promote their new collections. To celebrate customers’ birthdays Belleza offers them a professional in-store photoshoot with the opportunity to wear items from some of the world’s leading brands. They also have a loyalty scheme and discount system, and offer free delivery throughout the city, as well as alterations.
read more
read less
