Cocon Dessous
Appenzell, Switzerland
established 1989
sale area 70 m²/754 sq.ft.
Number of locations 1
BRAND OFFERING CATEGORY Multibrand
price offering Mid-Range, Premium, Luxury
store mood Contemporary / Design, Elegant
website www.cocon-dessous.com/
boutique description
An address out of the ordinary....in the heart of the Swiss mountains!
When Anita Eyacher opened the doors to her boutique in 1989 she wanted to provide fine lingerie in a refined setting. Situated in the little town of Appenzell, nestled amongst the Swiss mountains, Cocon Dessous is a true treasure chest surrounded by breathtaking views. Since November 2012, the boutique has been housed on the site of an old ironmongers which was originally an 18th century presbytery. With the help of an architect, Anita has incorporated the most ancient parts of the location into her store. New life has been breathed into the sandstone walls, coffered ceilings, clay floors, and wooden chests. In their new incarnation, the ceilings and walls have been painted with vibrant colors from the Le Corbusier collection and lingerie and swimwear are displayed in custom made wardrobes and the antique window niches. Great care has been taken to ensure that the changing rooms are spacious but a sense of intimacy has been created with the skillful addition of beautiful satin curtains. The boutique's lighting is brilliantly thought out, modern lighting such as standard lamps, are skillfully mixed with Bauhaus style lamps. There is also a cozy corner where clients can relax comfortably on sofas with a cup of coffee or glass of prosecco. The selection of lingerie/ corsetry, nightwear, and loungewear, which is a wonderful combination of medium to high-end European brands, is ideally complimented by the selection of swimwear and a ready-to-wear beach collection. Anita has shown herself to be a dynamic store owner and has launched numerous marketing campaigns, most notably fashion shows and shopping nights complete with live music.
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