L'Amant Boutique Luxury
Porto Alegre, Brazil
gender Women, Men
Main offer Petite, Panties Only, Loungewear, Daywear, Ready-to-wear, Accessories, Bridal, Erotic, Underwear
secondary D+, Hosiery
established 2014
sale area 130.9 m²/1,410 sq. ft.
Number of locations 1
BRAND OFFERING CATEGORY Multibrand
price offering Entry-Range, Mid-Range, Premium, Luxury
store mood Contemporary / Design, Seductive
boutique description
A new, sumptuous concept store dedicated to all things luxurious and erotic… welcome to L’Amant! The boutique was opened in March 2014 in one of the coolest neighborhoods in Porto Alegre. Housed in a 1920s building with an intriguing black storefront, the store invites customers to enter into a world of mystery. To design the store, businesswoman and storeowner Kátia Formagio hired the dynamic services of Paula Posser, head of Love Communication, an agency specializing in architecture and shop design, branding and brand strategy. Following some sharp analysis though interviewing consumers about various topics related to eroticism, Paula defined the store’s concept: from its design to its visual identity, from merchandising to the product selection, everything down to the finest detail had been considered to achieve a shop that takes its inspirations from art, precious stones and sensual moments between lovers.
WE LOVE: A chic pallet of emerald green, black and gold together with intimate lighting that skillfully combines LED and traditional bulbs, erotic paintings, a poetic staircase with steps illustrating painted words, exposed brick walls and fabric wallpaper, a velvet ottoman, and a pole-dancing pole decorate this cozy atmosphere that decisively embodies seduction. The area is punctuated with iron cages placed here and there serving as an original way to display strings of pearls, flower petals and sex toys. Separated by a heavy velvet curtain, the dressing area takes on the design of a lounge, with a large ottoman and two spacious changing cabins. The store's restrooms add a theatrical strand and recall a burlesque theme with big pink flowers, gold and purple walls, a golden sink, vinyl wood flooring, a vanity mirror with surrounding lights and a room fragrance, specially designed for the shop. The offer consists of sexy lingerie and nightwear, accessories and cosmetics dedicated to pleasure, not to mention an exclusive selection from new Brazilian designers!
Photo: Marcelo Donadussi
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main brands
Women
D+: Luxe za.zaPetite: Lacelab Intimates / Janiero Body of Colours
Panties Only: Lacelab Intimates / Janiero Body of Colours / Luxe za.za / Dechelles / Fruit de La Passion
Loungewear: Fruit de la Passion
Daywear: Dechelles
Hosiery: Leg Avenue
Ready-to-wear: Dechelles / luxe Za.Za / Lacelab Intimates
Accessories: Arquiteta do Amor / Fruit de la Passion
Bridal: Karol Martins / Dechelles / Fruit de la Passion
Erotic: Dechelles / Fruit de la Passion
