Neo Boutique
North Male Atoll, Maldives
gender Women, Men
Main offer Daywear, Swimwear, Resortwear, Ready-to-wear, Accessories, Underwear
secondary Socks, Accessories
established 2004
sale area 144,9 m2
Number of locations 4
BRAND OFFERING CATEGORY Multibrand
price offering Premium, Luxury
store mood Classic, Contemporary / Design
website www.oneandonlyresorts.com/one-and-only-reethi-rah-maldives
boutique description
Surrounded by the crystalline waters of the Indian Ocean, One&Only Reethi Rah is a luxury all-villa resort on one of the largest islands in North Malé Atoll – and home to sophisticated retail options for its well-traveled guests.
Nestled among a string of coral reefs, lagoons and white sands, this surreal getaway offers vacationers a premium shopping experience through NEO Boutique: an on-site amenity that carries leading brands and proffers everything from swimsuits and breezy caftans to hats, sandals and sea-inspired jewelry.
WE LOVE the boutique’s balanced blend of luxury shopping and easygoing beach vibes for a chic yet unpretentious atmosphere that’s designed to facilitate browsing with a cocktail in hand. Bright blanched walls contain built-in display panels for decorative products, while garment racks are illuminated by the island sun streaming through full-length windows. Aptly nicknamed ‘the Beach Boutique,’ the shop’s floor is covered in white sand, and oversized driftwood serves as a shore-themed centerpiece and hat display, arranged alongside rows of white shells and corals.
For the truly preferential customer, NEO provides in-villa private shopping with a stylist or reserved in-store shopping with champagne. The boutique also invites leading labels to launch new products or present pop-ups and catwalks at the resort, hosting designers such as Melissa Odabash, Camilla, Missoni and Marie France Van Damme. For those seeking truly limited edition pieces, the boutique also collaborates with select brands who offer exclusive One&Only products and ranges.
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main brands
Women
Swimwear: Sian, Jade, Melissa Odabash, Solid & Striped, Missoni, PaolitaResortwear: Lisa Marie Fernandez, Missoni, Zimmerman, Melissa Odabash, Paloma Blue
Ready-to-wear: All Things Mochi, Three Graces, Marie France Van Damme, Zeyneb Parcy, Camilla
Accessories: Artesano, Janessa Leone, Ken Samudio, Aranaz, Linda Farrow, Sunglasses
Men
Underwear: Derek RoseSwimwear: Frescobal, Orlebar Brown, Missoni, Love Brand
Resortwear: Frescobol Carioca, Orlebar Brown, Love Brand & Co., 120% Lino
Ready-to-wear: Missoni, Sorenson, Derek Rose
Accessories: Artesano Hats, Taylor Morris Eyewear, Bobbies, Mulo, Saint Luke
