Saint Tropez
Brescia, Italia
gender Women
Main offer Swimwear, Resortwear
secondary Women Lingerie / Bras, Nightwear, Loungewear, Daywear, Shapewear, Hosiery
established 1984
sale area 50 m² / 538.19ft²
Number of locations 1
BRAND OFFERING CATEGORY Multibrand
price offering Premium, Luxury
store mood Contemporary / Design, Romantic
boutique description
New location, new retail concept: Saint Tropez is located in Brescia, in the landlocked Italian region of Lombardy, far from the sunny beaches of its namesake. It has recently undergone a makeover to help it better respond to the needs of its clients. For 27 years, Saint Tropez has been a local institution for lingerie, beachwear and more. Francesca Guzzardi is not only a trend-spotting entrepreneur, but also a virtual institution herself. Her motto: Never stop dreaming. She has already changed the boutique’s location five times, always seeking out a space that is more conducive to interesting and innovative initiatives. Her new locale is situated within a historic shopping portico in the heart of Brescia. Always faithful to carrying the best lingerie brands available, Francesca now completes the offer with accessories and some ready-to-wear. The interesting fashion offerings are selected by scouting showrooms and cutting- edge trade shows, and are perfectly integrated with the lingerie and beachwear line-up to create a female total look, for a clientele that is ever-widening in terms of age, taste and purchasing power.
WE LOVE: That the interior was designed by Marcella Bonacina in a modern, highly-visual style that serves as a backdrop for the coherent and sumptuous selection. Wood is combined with brown steel, pearl-white furniture and transparent glass to create modular spaces, which adapt to the seasonal offering: in summer, an essential total look is available for beachwear, clothing and accessories; in winter, an entire wall is dedicated to lingerie, while another offers ready-to-wear and knits. Large niches with stands and shelves, as well as a permanent sliding wall, allow the shop’s layout to change to reflect the themes in the shop window. The offer is organized by mood, atmosphere and color; for Francesca there is no set rule, she lets her imagination go with the moment – a winning formula!
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main brands
Women
Women Lingerie / Bras: Chantal Thomass / Paladini / Valery / Cosabella / Twin Set / RitrattiNightwear: Paladini / Marjolaine /Luna di Seta
Loungewear: Ralph Lauren / Donna Karan / TwinSet
Daywear: Kangra / Not Shy / Mya / Des Petits Hauts / Absolut Cashmere / Grazia'lliani
Swimwear: Ermanno Scervino / Ritratti / Justmine / Kiss Bikini / Tezuk / Anjuna / Fisico / District / Olivia / Pin Up Stars / Agogoa / Poisson D'amour / Moschino / TwinSet / DnuD / Raffaella D'Angelo
Resortwear: Juliet Dunn / Hippie Chic
